Infinity Industrial Controls

Automation Business Makes Its Presence Known through Corporate Videos

Company Overview

Infinity Industrial Controls streamlines automation through custom panels, PLC programming, and turnkey solutions that journey from the design stage to the actual start-up. If it involves automation, the custom control panel shop can confidently do it — including troubleshooting, preventive maintenance, and emergency services.

The Intertek-certified company is hands-on with every aspect of industrial panel building — from design and build to start-up instrumentation and control system modifications. It also adheres to UL508a standards. For this reason, municipal clients trust its automation solutions for local water and wastewater treatment facilities.

Its engineers have over 100 years of combined experience, letting them provide custom control panels, turnkey automation solutions, and the startup of industrial automation systems. The control panel manufacturer offers emergency services and preventive maintenance for all industrial, commercial, and municipal control systems.

The company also works alongside Original Equipment Manufacturers.

Infinity Industrial Controls provides comprehensive solutions for its customers- and that’s why it’s called Tampa Bay’s hometown panel shop.

Video Solution

The company realized it could attract a greater audience and deliver a better customer experience with the help of corporate videos- and commissioned Courtland Creative to help them do this.

The automation and custom control panel company wanted to add professional motion graphics that would intrigue its target audience. It also wanted the videos to introduce the company and what it does in an engaging and concise manner.

And that’s precisely what Courtland Creative delivered through the three videos produced for IIC.

The first is a “Who We Are” video that showcases striking visuals and a clear introduction to the company, all woven together with professional video editing. The second and third videos are “What We Do” videos — a 30-second edit for Google Business and a two-minute full-length video that features what the company can do for its customers.

Since then, Infinity Industrial Controls has experienced a (194%) 3-Year growth in revenue. It’s also worth noting that the company made the Inc. 5000 list for two consecutive years after it started using the videos commissioned from Courtland Creative.


When asked what makes Courtland Creative videos so helpful to their business, they had this to say, “… Just having it (videos) gives you a tool to assume the close. it puts you into a new professional zone. People respond to pictures that move with music and messages.

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